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Projection
Areas in Your Graphics
Should you consider
the use of projection?
Once considered only of use to those selling software, projected imagery
can significantly increase the success of the any exhibitor. The reasons
are numerous. Projection can:
- Create movement within your exhibit
to increase visual attraction
- Give attendees a reason to stop even
if they do not wish to visit
- Display a greater number of larger images
in the same size booth
- Show sequential usage case histories
of your product in action
- Facilitate non-verbal communication
with foreign language attendees
- Bring products that cannot be exhibited
effectively into your booth
Why a BannerBooth.com ™ exhibit
if you choose to project?
Our exhibits are designed to enable projection without additional expense.
Graphics for all BannerBooth® brand exhibits begin
as smooth, bright white vinyl. When assembled, all of our exhibits are
flat. Having a projection area is as simple as leaving a blank area
in your artwork computer file.
Special effects such as using the image of a gold leaf
frame or video monitor to accent your projection area are a part of
your artwork, not your structure.
Are
there any special configurations that facilitate projection?
Many exhibitors plan their exhibit's graphics so that they can place
a table perpendicular to their BannerBooth® brand display, very
similarly to the position of a 'runway' at a fashion show or beauty
pageant.
In this illustration, a standard 2' X 6' rental table creates
two 4' X 6' gathering areas for attendees within a 10' X 10' booth.
Literature can be placed within easy reach of attendees on the same
table. When a projector is manually operated, an operator standing at
the head of the table will be able to see the expressions on observers'
faces enabling a more tailored presentation.
At the same time a well-defined 4' X 10' zone for working
the aisle is established.
Which product configurations
work best for this and why?
Generally the No-Frame™and the Taybl-Free™,
because they do not use more than an inch of space from the back curtain
of your booth space.
How do I plan a projection
area in my artwork?
Our PDF document, Planning
A Projection Area In Your Artwork, explains how to do this in more
detail.
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The copyright on all original material provided in this website is held
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Inc. ASCENDTM, No-FrameTM, Taybl-TopTM, Taybl-FreeTM,
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